additive_effect

Additive effects for the multidimensional Marketing Mix Model.

Functions

create_event_mu_effect(df_events, prefix, effect)

Create an event effect for the MMM.

Classes

FourierEffect(fourier)	Fourier seasonality additive effect for MMM.
LinearTrendEffect(trend, prefix)	Wrapper for LinearTrend to use with MMM's MuEffect protocol.
MMM(*args, **kwargs)	Protocol MMM.
MuEffect(*args, **kwargs)	Protocol for arbitrary additive mu effect.